Check out Joe’s interview with Marc Malkin from E News where he talks about the new campaign for Magnum Gold:

Joe Manganiello not only plays a professional criminal in a new campaign for Magnum Gold ice cream, but he was also one in real life.

But don’t worry, the True Blood star’s thievery didn’t land him behind bars.

“This is completely dorky, but I used to read comic books so fast,” Manganiello told me on the set of a Magnum short film that will debut later this month at the Tribeca Film Festival. “I was a total comic book geek, and I used to read them so fast that I’d just steal them.”

However, his conscience eventually got to him. “I did go back in my late twenties and I found the store in Pittsburgh,” Manganiello said. “The comics were still in my mom’s closet. I called up the store and it was the same owner and the same location and I went and returned to him all of the comic books that I stole.”

Now, more about Magnum.

“Isn’t it a coincidence that I’m here as a spokesman for Magnum and I played a character named Big Dick Richie [in Magic Mike]?” Manganiello said with a laugh. “When my mother heard that I was going to be a spokesman for Magnum, she got really upset, but I said, ‘No, no, no, Mom—it’s ice cream.”

The short film also features Project Runway’s Zac Posen and a one-of-a-kind 24-karat gold dress that he designed valued at $1.5 million. Manganiello said his character is trying to pull “off the heist of the century, but unfortunately—or fortunately—for me, I cross paths with another professional criminal also after the same loot.

“She also happens to be a beautiful Brazilian model,” he smiled.

So is the totally ripped Manganiello actually an ice cream eater?

“I am,” he said.

But then he quickly added, “When I’m not running around naked in the woods.”

For more of our exclusive with Manganiello, check out tonight’s E! News at 7 p.m. and 11:30 p.m.

Watch the videos over at E Online

Joe stars in short film for Magnum Gold which will premiere at Tribeca Film Festival on April 18. Zac Posen is helped design a 24-karat gold dress inspired by Magnum Gold.

MAGNUM® Ice Cream announced today the U.S. introduction of MAGNUM® Gold?!, the world’s first golden ice cream bar and a uniquely indulgent treat that is truly as good as gold. In celebration of the launch, American fashion designer Zac Posen created a one-of-a-kind, 24-karat gold dress inspired by Magnum Gold?! – valued at $1.5 million – to debut in a short film starring actor Joe Manganiello, during the Tribeca Film Festival on Thursday, April 18.

Delicately crafted from only the finest ingredients, MAGNUM Gold?! features silky vanilla bean ice cream swirled with sea salt caramel and dipped in a golden coating made with Belgian milk chocolate. It’s an indulgent treat for people who pursue pleasures that are as good as gold.

Zac Posen Designs His First-Ever 24K Gold Dress Posen designed the one-of-a-kind couture gown in delicate fabric, featuring more than 10 thousand hand-embroidered 24K gold sequins in five different sizes which were hand-created from sheets of 24k gold. The design team worked with embroidery professionals to bring the dress to life, with two weeks spent handcrafting and sewing delicate gold sequins using a special embroidery technique to accentuate the female shape.

“Creating my first-ever 24-karat gold dress was a truly priceless experience,” said Posen. “I’m naturally drawn to luxury and love to push my creativity, so the design process of creating a couture dress made of gold was thrilling. I pulled inspiration from MAGNUM Gold?! for the dress design… the train reminds me of melting ice cream. The dress is so decadent.”

The details of the dress along with the intricate details of its design, will be shared immediately following its gold carpet debut during the Tribeca Film Festival. Additionally, a behind-the-scenes look at Posen’s design process will be available on the MAGNUM Facebook page leading up to its reveal.

“As Good As Gold” Encourages Women to Unlock Their Pleasures The irresistible decadence of MAGNUM Gold?! Ice Cream will be brought to life in the short film “As Good As Gold,” by Emmy-award winning director Jon Cassar. The film will star Manganiello along with actress Caroline Correa as his newest leading lady.

Manganiello plays a gold thief who falls for the beautiful but dangerous Correa as she wears Posen’s 24K gold dress. In the film, he finds out the hard way that all bets are off when it comes to women who pursue pleasures that are as good as gold.

“I love a woman who’s not afraid to go after what she wants,” said Manganiello. “In the film, Caroline’s character steals my heart and gold, all in pursuit of the pleasures of MAGNUM Gold?!”

In addition to its debut at Tribeca Film Festival, the film will be simultaneously released to viewers around the world on MAGNUM’s Facebook page, facebook.com/magnum.

Launch of MAGNUM Gold?! Since its U.S. introduction in 2011, MAGNUM Ice Cream has become a favorite treat among U.S. consumers and has expanded to include nine delicious flavors, made with only the finest ingredients.

“We are thrilled to celebrate the U.S. arrival of MAGNUM Gold?!,” said Nick Soukas, director of ice cream at Unilever. “MAGNUM is one of the world’s largest ice cream brands, and is recognized as a global icon of pleasure and indulgence. As the inspiration for Zac Posen’s 24-karat gold dress and ‘As Good As Gold ‘ film, the introduction of MAGNUM Gold?! is elevating the ice cream pleasure experience to a new level.”

MAGNUM Gold?! and MAGNUM Mini Gold?! Ice Cream bars are available at grocery retailers nationwide, including Walmart, Target, Safeway and Kroger. MAGNUM Ice Cream bars are available in three-count multipacks for a suggested retail price of $3.99. MAGNUM Mini Ice Cream bars are available in six-count multipacks for a suggested retail price of $5.49. These premium delights are also available as individually wrapped, on-the-go bars.

For information about MAGNUM Gold?! and exclusive behind-the-scenes looks, step behind the velvet ropes at magnumicecream.com and join the #magnumscene on the following social channels:
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Check out the first promo for True Blood Season 6.

True Blood Season 6 will premiere on June 16!

The upcoming sixth season of HBO’s vampire drama True Blood will premiere on June 16. This marks the first season without True Blood creator Alan Ball at the helm. The transition recently hit a bump, with Mark Hudis, who had been tapped to succeed Ball as showrunner, replaced by True Blood co-executive producer Brian Buckner earlier this month. But production continued through the changeover, which doesn’t seem to have affected the series’ premiere date as it is in line with previous seasons. At 10 episodes, Season 6 is a tad shorter than the usual 12-episode cycles of the show due to star Anna Paquin’s pregnancy. Stephen Moyer and Alexander Skarsgård co-star.

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I have added pics of Joe and Bridget at Celebrity Fight Night XIX on Saturday.